THE BACKGROUND:
For the highly anticipated US launch of Lay’s “All Dressed”, one of the most beloved flavors in Canada, Lay’s wanted a seeding kit that could capture the bold,
multi-dimensional flavor profile while creating a memorable, shareable experience for top-tier influencers and media partners. The kit needed to visually reflect the unique
“all-in-one” taste and stand out in a crowded social media landscape.
THE CHALLENGE:
The project required a packaging solution that:
- Represented the complex, multi-dimensional flavor profile visually.
- Delivered a premium, futuristic, and highly shareable unboxing experience.
- Protected the product and additional treats during distribution to influencers and media.
- Balanced creative design with precise production and logistics for flawless execution.
THE APPROACH:
Our team developed a seeding kit centered around an external rigid box with a premium holographic finish, where shifting colors represented the “all-in-one” flavor combination. This design created a bold, futuristic aesthetic intended to maximize social visibility.
To ensure every package arrived perfectly, we managed the full production scope, including:
- High-quality printing of the external box.
- Production and assembly of the rigid internal boxes to safely house the product and additional treats.
- Coordinated distribution to influencers and media partners.
THE RESULT:
The Lay’s “All Dressed” seeding kit successfully delivered a striking, immersive unboxing experience that amplified the brand’s launch in the US market. The holographic design and precise execution drove social visibility, influencer engagement, and excitement around the new flavor.
