Lululemon sought to make a bold visual statement at their Indian Wells store in conjunction with the Indian Wells Open. From concept through installation, design, engineering, production, and logistics played a critical role in bringing this high-impact retail moment to life.
OUR APPROACH
We transformed the store into a fully immersive, tennis-inspired experience. Key areas including the storefront windows, central floor space, and wall displays – were completely reimagined. Custom elements like floor-to-ceiling tennis ball walls, curated tennis equipment, and printed sheer fabrics layered throughout the space worked together to tell a cohesive, energetic brand story.
THE IMPACT
The final execution delivered a standout experience that captivated shoppers and reinforced Lululemon’s presence in the tennis space. The activation not only made a lasting impression – it clearly positioned Lululemon as a powerful and authentic voice in the sport.