Renault Group collaborates with a strategic agency to create master assets but required a dedicated partner to ensure these assets were effectively adapted and utilised for local deployment and variations.
THE Challenge
Renault Group faced challenges due to inconsistent localisation and deployment. These issues resulted in duplicated efforts, increased time and costs, a fragmented workflow, and misalignment with the intended message in local native languages.
THE Approach
We collaborated with Renault to develop a workflow leveraging technology and brand guardianship, enabling the creation of localised assets for various markets and brands across 130 countries. Our approach prioritised cultural and market-specific nuances, supported by comprehensive transcreation services.
THE Results
Optimised Team Timelines – The brand guardianship team is well-versed in internal processes and brand identities.
Brand Consistency – Guidelines are strictly followed, with central oversight for any necessary decisions.
Improved Time-to-Market – Centralised assets and online briefs reduce emails and streamline approvals.
Cost Savings – A single efficient process maximises content reuse and reduces localisation costs.
Enhanced Tracking & KPIs – Enables informed strategic decisions.