To promote the launch of the Saratoga Supper Club, Primo Brands partnered with Collide to create a premium, advent-inspired influencer kit that embodied the brand’s refined elegance. Designed as a curated unboxing experience, the kit brought together thoughtful gifts, innovative structure, and elevated print finishes to create a moment that felt personal, luxurious, and inherently shareable – true to the iconic Saratoga Blue aesthetic.
THE CHALLENGE
The challenge was to design a compact yet luxurious advent-style kit that seamlessly integrated a wide range of client-selected gifts, some provided only through sizing references, while delivering a polished, premium presentation worthy of the brand.
THE APPROACH
Leveraging engineering and production expertise, the team custom-designed precise compartments for each item and developed a secure structural insert for the Saratoga glass bottle. Elevated print techniques, including spot gloss and a simulated gold foil backdrop, added depth, discovery, and sophistication, while numbered drawers and ribbon pulls enhanced the tactile, festive experience.
THE RESULT
The personalized kits were sent directly to influencers and quickly gained traction across Instagram and TikTok, generating strong organic visibility and social sharing. The thoughtful design and immersive unboxing reinforced Saratoga’s premium positioning and amplified the Supper Club launch in a memorable, impactful way.