Millions of printed leaflets were used for drive-to-store promotions during Dacia open house days. This process was costly, time-intensive, and cumbersome. In addition to seeking time and cost savings, Dacia aimed to enhance sustainability, particularly as customers are increasingly shifting towards a digital marketplace.
THE Approach
A digital leaflet was designed, enabling dealerships to print on demand. From creation and development to hosting, the format was optimised into PDFs suitable for both web and print use.
THE Results
The drive-to-store strategy was successfully sustained, achieving a fivefold reduction in costs and halving the timelines