Real American Beer was created to celebrate a true American icon – Hulk Hogan. With July 4th fast approaching, the brand needed to launch quickly and stand out during the most competitive time in beer retail. The opportunity: bring Hulk’s bold energy to shelves nationwide, fast.
OUR APPROACH
Collide partnered with the brand to develop a retail campaign that embodied Hulk’s larger-than-life personality.
- Packaging & Display: Designed eye-catching case art and an in-store floor stand/photo op hybrid to stop traffic at retail.
- Scalable Touchpoints: Cooler clings, tent cards, wobblers, and window clings ensured flexibility across store sizes.
- Social Engagement: Coasters that doubled as Hulk mustaches invited user-generated content. A branded Shopify store streamlined order intake and fulfillment.
Visibility: Branded vehicles and a complete social toolkit amplified awareness at events and online.
THE IMPACT
Real American Beer hit shelves with a bang, earning attention in a crowded market. Fans engaged online and in-store, and demand has only grown. The brand’s biggest challenge now? Keeping up.